For Users
Start by navigating to Settings -> Business to define your core product offering. Then move to Personas to map out your audience. Once complete, spin up your first Campaign to start generating content.
Platform Guide
How MrktGenie Works
Everything you need to know about setting up your AI marketing pipeline, generating personas, and running autonomous content campaigns.
1. Setup & Context
MrktGenie is designed to be an automated marketing operating system. The first step is providing context about your business.
- Business Profile: Navigate to the Business tab and provide your core inputs:
- Website URL: Your main landing page.
- Product Idea: What your product does.
- Core Problem: The main pain point you solve.
- Target Audience: Exactly who you are selling to.
- Competitors: Your direct market competitors.
- Unique Advantage: Why customers should choose you.
- Brand Voice: Set up your brand tone so that all generated content feels authentic to your startup.
2. Persona Generation
Instead of writing random content, MrktGenie anchors your strategy to highly specific buyer personas.
- Define Audience: Create personas detailing their exact job titles, industry, and firmographics.
- AI Insights: The platform automatically maps out your persona's core problems, buying triggers, and objections.
- API Access for LLMs: We expose structured endpoints (`/persona/{slug}/ai/problems`, etc.) that can be consumed by external LLMs to ensure your entire team stays aligned on targeting.
3. Projects & Strategy
Organize your workflow into Projects (e.g. `name` - "Eco Pet Startup").
- Project Setup: Create a new project by simply providing a descriptive name (e.g. "Eco Pet Startup").
- Pillars & Clusters: Inside a project, organize your content into topical pillars and supportive clusters to build SEO authority.
- Unified Idea Bank: Our background AI processes populate a central Idea Bank. These ideas act as raw materials for all future content.
- Status Tracking: Ideas move from 'draft' to 'used' automatically as they get picked up by your campaigns, preventing duplicate content.
4. Autonomous Campaigns
This is where the magic happens. Campaigns turn your Idea Bank into a publishing engine.
- Campaign Builder: To launch a campaign, you will configure:
- Target Persona: Select the specific audience you are writing for.
- Content Pillars: Choose specific topical pillars to pull ideas from.
- Content Clusters: Select specific sub-clusters to focus on.
- Social Account: Pick the connected platform (e.g., LinkedIn, Twitter).
- Posting Frequency: Choose between daily or weekly schedules, and how many posts per interval.
- Background Generation: Our automated system constantly monitors your campaigns and generates fresh ideas based on your criteria.
- Batch Submissions: To keep costs low and output high, content generation is batched and retrieved asynchronously behind the scenes.
- Approval Flow: Review generated content on the Campaign Dashboard before it goes live.
For LLMs & Agents
While MrktGenie is primarily a web application, AI agents can read the JSON payloads from our public persona endpoints (`/persona/{slug}/ai/problems`) to understand a business's target audience before assisting them with other marketing tasks.
Ready to build your marketing engine?
Set up your business context today and let the system do the rest.